Yosemite OS X is available today
Federighi: It's available for free.
Very lighthearted vibe here today. In-joke videos, comedian call-ins, jokes about security and leaks.
Federighi: iOS 8.1 is available for download this Monday
that coincides with Apple Pay availability
Federighi: Finally iWork for OS X and iOS, available today. And also free.
Tim Cook steps back on stage
So far, all the OS X software updates, Yosemite and iWork, both free.
Cook: I'd like to now talk about iPad
Hardware-wise, looks like iPad is up first.
Cook: The iPad is a simple and magical device. It's always been a unique blend of simplicity and capability.
Cook: While beautiful on the outside since the very first one, it's had technology jam packed on the inside. Ultra-fast Wi-Fi and cellular connectivity. iSight cameras. The technology is jam packed in this incredibly thin and light package you can take with you everywher eyou go and use all day long
Cook: As we've packed more and more capabilities and performance in iPad, customers are using it in ways we couldn't image
Thanks to yesterday's accidental support doc posts, we know not to expect much (probably), but adding the fingerprint sensor is a big step for encouraging impulse purchases.
Cook: It's transfomring the way we work, the way we learn, the way we play. It's transforming the way we communicate
Cook: It's not surprising that we sold more iPads in the first 4 years than we sold of any product in our history.
Cook: In fact we've sold over 225M iPads. (note, that was the figure Apple gave during its earnings in July. Wonder if that means they'll update it again Monday at their next earnings)
IPad really is such a ubiquitous device today (over 225 million sold). That said, I could never get the hang of using an external keyboard with it as a laptop substitute.
Cook going through how sold more iPads than any other PCs in the past 12 months
While the iPhone remains Apple's dominant revenue engine -- contributing to more than half of its sales -- the company is eager to bolster its other businesses.
Front and center is iPad. Steve Jobs labeled the iPad as “magical” when he introduced the tablet in 2010. But sales have been anything but “magical” in the past several months.
Apple says iPad outsells major PC makers overall PC hardware lineups. True, but many of those PCs cost a lot more than $500.
The tablet may be Apple’s second biggest moneymaker at about 15 to 20 percent of revenue, but the device hasn’t been selling as well as it used to. Apple now faces questions over whether iPad’s declining shipments are a temporary hiccup or a troubling trend.
iPad sales have been erratic over the past several quarters. Apple posted its biggest period ever in last year's holiday quarter ended December 28, with sales of 26 million iPads. However, that's one of only two quarters (out of the past six) that iPad demand rose.
Cook: Why are so many iPad users so satisfied. We think it goes back to this unique blend of simplicity and capability
In Apple’s fiscal third quarter, which ended June 28, iPad sales dropped 9 percent to 13.3 million. The company will report its fiscal fourth-quarter results Monday.
Cook: We have over 675,000 apps customized to take advantage of iPad
iPad sales numbers are especially impressive, considering people may hold on to them longer than phones or even laptops. They age gracefully.
Cook: This is a huge advantage over our competition
Apple CEO Steve Jobs announced the first iPad -- with its 9.7-inch screen -- on Jan. 27, 2010, during a keynote address at the Yerba Buena Center for the Arts in San Francisco. He also unveiled the iPad 2 at that venue on March 2, 2011. Jobs was on medical leave at the time but came back for the launch of what he called a “magical device.”
Jobs called the tablet Apple’s “most advanced technology in a magical and revolutionary device at an unbelievable price. iPad creates and defines an entirely new category of devices that will connect users with their apps and content in a much more intimate, intuitive and fun way than ever before.”
Personally, I still use a first-gen retina iPad, doesn't feel old or sluggish.
Cook: No. 1 in usage, education, enterprise, consumer. When we launched the iPad Air just a year ago, we did so by showing all of this power in the iPad was in a design that was so thin, it was thinner than a pencil
It was interesting last year see the "Air" branding move past just the laptop line into the tablet line.
Cook: So what do you do when you make the best tablet in the world. How do you make it better?