Lots of cult Mac Mini fans out there.
Cook: This is the strongest lineup of products Apple has ever had. We believe each one of these plays a very imporatnt role
Cook: People need different types of etechnology for the way they live their lives
Cook: Many of us and many of our customers use more than one of our products every day.
Cook: Soemtimes you want to sit at your desk in front of a huge immersive screen. .. Made much better today with Retina 5K Disiplay for iMac
Cook: Make notebooks even better this year with MacBook Air and MacBook Pro
Cook: iPad Air 2, more powerful and incredibly thin
Just as expected, new higher-res iMac and slightly updated Mac Mini. No new physical design for either.
While iPad Air 2 gets a slight, slight design tweak.
Will we get some Apple Watch release date news?
Cook: This incredible line of products and the ecosystem that support them is something only Apple can create.
Cook: They're designed to be incredible products individually but they're also designed to work together seamlessly.
Cook: Because we create the software and hardware, we can do something no one else can do
Cook: This is our vision of personal technology.
Cook: And we are just getting started
Cook: I'd like to thank all the teams at Apple who have worked so hard. What you've seen here is multi years of work
That hardware-plus-software ecosystem is definitely a selling point for Apple vs other platforms -- we saw MS try to so some of this recently with Win 8/Surface, etc.
Cook: They are doing the best work of their lives, and I and the executive team really appreciate it.
Would have been nice to see a slimmer Mac Mini with Intel Core M. Guess not.
Cook: I want to invite all of you to come across the hall to get your eyes on this Retina 5K display
Sounds like we're moving to the demo room shortly, so stay tuned for hands-on updates.
Cook: And to hold the iPad Air and see how thin and powerful it is. Also have a station set up to try Apple Pay. You can be among the first to buy something with it.
New iPad Air 2, iPad Mini 3, iMac and Mac Mini
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