We're hearing One Republic, which I think Tim Cook said is what he listened to right before he went on stage for the iPhone 6 launch last month
Apple has had a long history with music, and it’s possible Apple could make iTunes news today.
We expect CEO Tim Cook to give us stats on how iTunes is doing, what retail sales are like, and how many iOS devices are out there. He typically gives these numbers at the beginning of events, but he skipped them in September because he had so many things to announce. That’s the event where we first saw the iPhone 6, iPhone 6 Plus, Apple Watch, and Apple Pay.
In April, Cook said there were nearly 800 million iTunes accounts. It will be interesting to see if he updates that figure. The previous update, in June of 2013, saw 575 million accounts.
Alight, just finished a call-in with CNET Live from my seat in the auditorium, and now here for you to offer some context and analysis for today's event.
It's worth looking at what products Apple has already (quietly) updated this year so far.
A lot of these were stealth updates, but that might also preclude those products from getting additional updates today.
For example, the 13-inch and 11-inch MacBook Air models get CPU upgrades and price cuts earlier in 2014, so I'd vote against any MacBook Air news today.
The Pro line, with the Retina display, also got some minor tweaks over the summer, even less than the Air, but that might be it for the MacBook Pro this year.
We're staring with a video. Lots of clapping but no actual video yet.
It says September 2014, which is the launch of the iPhone 6 and 6 Plus.
Lots of images of Apple Stores around the globe with excited Apple employees cheering and counting down.
That was a record setting launch for Apple. It sold 10 million iPhone 6 and 6 Plus devices in their first weekend.
Wait times are still about a month for the bigger 6 Plus.
Lots of images in this video of excited new iPhone owners at the store on launch day.
Ok, here we go. Apple CEO Tim Cook has stepped out on stage. He’s wearing his normal jeans, button-up shirt and sneakers. The look among Apple execs -- and most people in Silicon Valley -- is super casual.
Cook: It's been an incredible year and tremendously busy already but we've got a few more things to share with you before we close out the year.
Audience applause is always a bit jarring at a press conference.
Cook: As you saw from the video, we had an amazing reception to the iPhone 6/6 Plus launch.
Cook: These phones are the best phones we have ever created.
Cook: The reviews have been off the chart. He shows a quote from Walt Mossberg.
To the right of the stage, an iMac (27-inch) and what looks like a MacBook Pro. But neither are covered with a drop cloth or otherwise obscured, so probably just for demo purposes, not new products.
Cook: It's no wonder that these iPhones have become the fastest selling iPhones in history. And the first 30 days, we have set a new high-water mark for the most orders taken, and I don't mean by a little. By a lot, a whole lot.
Cook: Our rollout around the world is going well. By the end of this week, we'll be in 32 countries. Just in a few hours from now, we'll launch in China.
Almost everyone who wants a smartphone in places such as the US and Western Europe now has one. That means Apple and Samsung, the kings of the mobile industry, have to look to developing countries such as China, India and Brazil for growth.
I wonder what such a quick launch in China will do to that infamous black market in iPhones we've heard so much about.
Cook: This is the very first time we've launched an iPhone on all three networks, and we're perfectly aligned to the early stages of LTE rollout in China. Preorders there have set a new record
Cook: This is our biggest iPhone launch ever.
Still no numbers though. Odd.
Wonder if he's waiting for earnings report on Monday
Cook: The iPhones also get the benefit of another major announcement we made last month. Apple Pay