Schiller: iPhone 5S has a 4 inch screen
Interesting that Apple can make the view ability angle even wider than before. They're already class leading in that regard.
Rumors were right. Phone is 4.7 inches and 5.5 inches
A little joke from Phil there, "if you don't know" -- referencing the leaks.
1334X750 - 326ppi for the iPhone 6
1920X1080 401 ppi display for the iPhone 6 Plus
1,334 x 750 and 1,920 x 1080 for the two new phones.
Schiller: iPhone 6 has over 1 million pixels. iPhone 6 Plus has over 2 million pixels
Schiller: Huge displays, packed with pixels. But here's the real magic
Schiller: Thinner than any phone before. 6.9mm for iPhone 6. 5S was 7.6 mm. 7.1 mm for the iPhone 6 Plus
Schiller: Stunning display, larger, more pixels but thinner than every before. .. the blacks are darker .. your photos look gorgeous
Phil's running us through the advantages of the higher resolution displays, including text, viewing angles, etc.
The iPhone sported a 4-inch display for the past two generations, starting with the iPhone 5 in late 2012. The move to that size marked a big difference from the 3.5-inch screen used since the first iPhone launched.
Schiller: the Messages app now has a new horitzontal view
As was revealed yesterday, the Plus can be used like the iPad in landscape mode, with a "two up" style display. For example, mail shows a list of messages on the left, the text of the message on the right.
Schiller: The keyboad gives more keys for cut, copy, paste. New horizontal Homescreen view
Apple shares gave up some ground since the event started, now at $99.30, still up about 1 percent so far Tuesday.
Schiller: Want phones to not only feel great but easy to use. Last year had new sideswipe gesture
Schiller: If you're in Safari, looking at a website you can move backwards and forwards by swiping from the side of the display
Phil is saying that the subtle curve in the edge of the display is ideal for the new bezel gestures, where you start off to the side of the glass and bring it in.
Schiller: We've also added a brand new geature for iPhone 6 and 6 Plus. It's called Reachability. If you double touch the TouchID button, the whole display slides down so you can reach anything at the top
That is how Apple dealt with the issue of being able to operate these giant phones with one hand
That's a huge focus for Jobs, Cook, and the whole design team
Worried about your thumb not reaching? The double-touch on the TouchID button may help by sliding content down. We'll see how comfortable that is in the real world.
"We all love our apps" -- some more than others.
Schiller: What about all that great software you already have. Apple Store has over 1.3 million applications
Schiller: Xcode - automatic layouts, easier to make software scale. But what about apps that haven't been updated yet. Well here's what happens. They just work
Schiller is showing us the CNN app and what it looks like before it was updated for the bigger screen
Schiller: It all just works.
Apps will scale appropriately across devices. Phil says there's a "Desktop-class scaler" in there. We're guessing app devs will want to update their assets, though.
Schiller: If a developer wants to take advatnage of special apps, can create even more increidble apps with more density of content.
Schiller: CNN is creating new horizontal view etc.