Welcome everyone, we're done throwing elbows and getting jostled around. We're inside the venue and we're ready to rock.
We'll be giving you the play-by-play, the blow-by-blow commentary and coverage to accompany today's events. New iPhones? New iWatches? New iPads? All of the above?
Hey everyone! We're in, and Wi-Fi is working so far (though I probably just jinxed us)
Apple’s holding its event today at the Flint Performing Arts Center in its hometown of Cupertino, Calif.
I'll be your blog host today. Shara Tibken will be providing live reporting of the folks on the stage, with Scott Stein giving us some added commentary. James Martin will be bringing you the beautiful images you see here today.
For the past few years, Apple has held device launches at the Yerba Buena Center in San Francisco or on its campus in Cupertino.
But Apple also has a history with the Flint Center, housed on the De Anza College campus. Apple co-founder and former CEO Steve Jobs unveiled the first Macintosh computer here in 1984. He also launched the candy-colored iMac computer, designed by a team led by Apple chief designer Jony Ive, in 1998.
Send us your predictions and we'll share some of our favorites here in the liveblog.
They have us reporters sitting in the back five rows of the Flint Center. Not sure who everyone else is ahead of us. Special guests, for sure, but probably also some Apple employees.
The venue seats more than 2,300 attendees, and Apple has spent the last month building a large white structure outside the building that will likely serve at the demonstration center for its new products. There’s also talk it could be some sort of fashion show. It does look a lot like the tents built in New York for Fashion Week.
Security was really tight around the Flint Center in the days leading up to the launch.
On Twitter, @Moaz is asking about the new Mercedes-Benz GT, which we're also expecting to launch today. Will it have CarPlay integration? Pretty good chance...
@JCasper34: "Apple iPhone 17?" -- Absolutely yes, in 22 years.
There were some protests outside before the event. I couldn't hear what was being protested, but Tim says they were upset about Apple's tax policy. Like many tech companies, Apple keeps a lot of its money overseas and doesn't have to pay US tax on all of it. But an interesting issue to be protesting.
@radelaguinaga: "predictions for me has to be the obvious wanting of a new bigger screen and better battery life" -- Bigger screen is a lock, and we're definitely hoping that better battery life comes along with it.
By tha way, the media and guests are still filtering in. It's a bit of a mad scene as usual.
It's a very nice auditorium we're seated here, a fair bit larger than the typical Cupertino events -- though not as large as WWDC's fare at Moscone.
Hey there, Scott Stein hopping in briefly. Sitting down in a very crowded room! I'm hoping for infrastructure and ecosystem news the most. What iPhone and iWatch (?) work with, and what they can do in the real world. Payments, smart home, doctor's offices. Etc.
Today’s event is one of the most anticipated -- and hyped -- product launches of the year.
Consumers, analysts, and investors have been waiting for Apple to introduce the “amazing” new products that CEO Tim Cook has promised for more than a year.
Cook, who took over as CEO from Steve Jobs three years ago, hasn’t yet taken the company into new markets beyond those established by his former boss. But he’s now expected to do just that with wearables, mobile payments, and other possible arenas.
@kcbrez: "I'm betting on some kind of multimedia presentation." -- There will definitely be media today, in multiple formats. CD-ROMs? Somewhat unlikely.
In late May, Eddy Cue, head of iTunes and the man behind Apple's $3 billion acquisition of headphone and streaming music service provider Beats, upped the pressure by boasting that the consumer-electronics giant is working on its "best product pipeline in 25 years."
"Please take this moment to switch all electronic devices to silent mode."
It’s vital for Apple to expand beyond its current product offerings. The company hasn't entered a new category since Jobs unveiled the "magical" iPad tablet in 2010, and every new version of the iPhone, iPad, and Macintosh computer since then has been deemed "evolutionary" rather than "revolutionary" by reviewers and customers.
You can do the same at home, feel like you're part of the action here at the event? For bonus points, have someone step on your toes as they try to shuffle into impossible-to-reach seats.