Apple has had some big issues with Maps. When it launched its own version instead of Google Maps, it had tons of errors. Apple CEO Tim Cook apologized for the issues and fired Scott Forstall, the former head of iOS software.
Still no mention of battery life for this thing... that's the big question on our minds here.
We're looking at walking directions now.
The watch will vibrate when you get to your turn, different haptics for whether you're supposed to turn left or right, so you won't need to look at your watch.
Looking at your watch: so passe.
Lynch: We've created something called Digital Touch.
Okay, we're finally seeing what the second button is for.
Lynch: You tap right below the Digital Crown and it shows a list of your closest friends.
Tap on that to bring up a list of favorite contacts. You can call or message them, or send them a tap.
Kevin is showing off a sort of morse code he's supposedly worked out
Lynch: You can actually send taps to people, such as 3 taps to mean, let's going to lunch.
Tapes and drawings: memories of using a 3DS to sent picture-notes. Anyone do that?
Lynch: Also can send heart rates to someone else in real time
(I can just imagine all the breathless teens sending their hearts to their significant others)
Lynch: Working with many app developers.
Lynch: We think there's a great opportunity now with Apple Watch for them. Notifications will just show up. Can choose to have any third-party apps show up.
Apple's watch seems to focus on deeper apps functions that what I've seen in Android Wear, and more complex navigation. Almost reminiscent of what Samsung aimed for in their Gear watches, but with much, much better software and functions.
Lynch: WatchKit - allows developers to create rich, actionable items with notifications
Lynch: Twitter notifications - use the same layout as the original tweet but has buttons so can favorite or retweet right on the message.
Lynch: App developers can also make apps appear on the home screen
It's no surprise that Twitter is one of the first apps to support here. You can compose a tweet, too.
Lynch: When you're traveling with Apple Watch it's really great. American Airlines. Can check in with one tap on your watch
Unlock door by waving watch? Now that's the infrastructural works-with-stuff stuff I was hoping for.
Lynch: Starwood Hotels allows you to unlock your hotel door by tapping your watch. That will be available widely in the spring
Whoa, SPG is going to support Apple Watch NFC for door unlocking. Just imagine the convenience of being locked out of your room if your watch battery dies.
Lynch: Pinterest. BMW will show you where you left your car and directiosn back to it. MLB has sports scores.
Lynch: Honeywell to control lights. Nike can challenge friends to a run
No surprise, Nike is onboard here.
Okay, that's it for Kevin. Tim Cook is back on stage to big applause.
Time for pricing and battery life?