Apple shares have continued to rise through the event, now reaching $101.95, up nearly 4 percent.
Ive: Custom designed chip in the wearable. It's essentially miniaturizing an entire computer system onto a single chip
Okay, now we're hearing about the back.
Ive: 4 lenses. infrared, LED, photo sensors detect pulse. Gyroscope and accelerometer, plus GPS and Wi-Fi from phone gives picture of daily activity.
Ive: Can reward fitness milestones or suggest goals
Ive: Unique charging - combines Magsafe with conductive charging. Requires no alignment
Yes, inductive charging, magnetic conductive charging!
Ive: Apple watch is incredibly accurate. Keeps time to plus or minus 50 milliseconds. Worked closely with clock experts around the world to understand the cultural significance of time keeps. This has profoundly influenced our design
Plenty of gratuitous use of that Swiss railway clock face Apple licensed, which looks quite good.
Ive: We know that wearing something all day every day becomes as much personal expression as fucntionality. Designed a range of watch faces (one is an earth, one is Mickey Mouse like the old school watches, etc)
Ooh, even a Mickey Mouse watchface. Will you need to pay a fee for that?
Ive: Personalization extends way beyond the interface. We have designed 6 different straps and a mechanims that makes them easily interchangeable.
Ive: The sport band in a range of bold colors.
Ive: Leather loop is soft, quilted leather with magnets for fastening and adjustment
The strap design is proprietary, which means high profit margins for accessories! Curious how long it'll take third-parties to figure out the mechanism.
Ive: The supple, handcrafted leather buckle closes with a clasp
Ive: Simple leather classic buckle
Ive: Stainless steel bracelet.
The various bands really do change the look of the watch quite comprehensively, depending on the style you want.
Ive: The Milanese (I think?) loop is infintely adjustable
The watch itself doesn't look as big as the Android Wear devices we've seen, but it's a little hard to see.
Ive: We knew one size wouldn't fit everyone so we've also created a smaller watch with smaller matching straps
Yes indeed, there's a second, smaller model.
Apple Watch, Apple Watch Sport, Apple Watch Edition
IVe: The Sport collection -case is 60% stronger but incredibly light and durable. Apple Watch Edition is made from 18 karat gold
Ive: Say its gold is twice as hard as other gold