There's an aluminum model too.
Cook walks back on stage wearing the watch
Still not sure if it's called iWatch? I guess so?
Apple Watch. With Apple logo. And it's a rectangle screen. Square?
Tim Cook is back on stage, clapping himself back to the employees in the room who obviously have worked very hard on this.
It's indeed like the iPod Nano with a big, sexy design upgrade.
Cook: Apple Watch is the most personal device we've ever created
Cook: We set out to make the best watch in the world, one that is precise, that's synchronized with an international time standard.
Cook: It's incredibly customizable so you can find one that reflects your personal style and taste.
Interesting to hear Tim talk about the Watch's accuracy as... a watch. Most other smartwatch manufacturers don't even mention that.
Cook: Because you wear it, we inveted new intimate ways to connect and communicate directly from yoru wrist. And it works seamlessly with iCloud. And it's a comprehensive health and fitness device
Cook: Apple Watch took very deep thinking and out of this came some truly remarkable innovation
There's a crown on the right, and a small button as well. You can twist the crown for some interface elements, press the button to select, presumably.
Cook: One of those was the user interface. As it turns out with every revolutionary product that Apple has created, a breakthrough in user interface was required.
Cook is calling this a "breakthrough."
The dial to navigate reminds me of iPod click wheel.
Cook: With the Mac we introduced the mouse to make navigation simple. Clickwheel on iPod allowed users to scroll through thousands of songs. With iPhone, multitouch gave us the ability to interact with a beautiful canvas of photos of videos.
Clearly through-the-roof design upgrades. A gold version. But seems to aim for kids with rubber style bands.
Waiting to hear about the sensors on the back. They look like four camera flashes.
Cook: What we didn't do was take the iPhone and shrink the user interface and strap it on your wrist. The dispaly is to small. It would be a terrible user experience. Jokes about touch-to-zoom.
Cook says that "pinch to zoom" covers the content and "just doesn't work."
Cook: We placed extra functionality in a mechanisms that's been on the watch for decades. The dial, which Apple calls the Digital Crown
Cook: It's a very simple and elegant and amazing input and navigation device
Cook: When on a map, when you turn the Digital Crown, it zooms in and out. When you have a list, you can scroll through the list. And you can do all of this without blocking the screen.
The crown lets you scroll without blocking the screen. A very nice idea. Pressing the crown pops you back to the home screen.
Digital crown suggests Apple doesn't want you to keep touching the screen.
Cook: If in an app, if you press the digital crown, it returns to the Home Screen, just as you would expect it to
Cook: Apple Watch, of course, is made to be worn
Cook: It can be worn all day or any occasion. It's as much about personal technology as it is about style and taste.