Apple's March Spring Forward Event

On March 9 at 1 p.m., Apple will hold a media event at San Francisco's Yerba Buena Center. The company is expected to provide more details about its Apple Watch, which goes on sale in April.

3rd & 7 37yd

http://pbs.twimg.com/media/B_rQaSyU0AEB0Vi.jpg

by PCMagLIVE via twitter 3/9/2015 6:31:52 PM
Here's an Apple Watch commercial.

by Harry McCracken via Fast Company 3/9/2015 6:32:05 PM
They still haven't announced the very most money you can pay for an Apple Watch.

by Harry McCracken via Fast Company 3/9/2015 6:32:25 PM
Apple Watch now on screen with the rest of the Apple family. now up to 5 lines

by PCMagLIVE via twitter 3/9/2015 6:32:30 PM
Apple Watch starts shipping April 24, with pre-order beginning April 10.

by Noah Robischon via Fast Company 3/9/2015 6:32:37 PM
@HarryMcCracken: If you have to ask, you can't afford it!

by David Lidsky via Fast Company 3/9/2015 6:32:45 PM
Sounds like Tim is wrapping up.

by PCMagLIVE via twitter 3/9/2015 6:32:50 PM
http://pbs.twimg.com/media/B_rQrK_U8AAEZJz.jpg

by PCMagLIVE via twitter 3/9/2015 6:33:02 PM
Apple Watch Edition starts at $10,000

by Joel Arbaje via Fast Company 3/9/2015 6:33:05 PM
Cook is recapping the morning's news.

by Harry McCracken via Fast Company 3/9/2015 6:33:21 PM
Apple TV services, MacBook, Watch, and HealthKit dev products.

by PCMagLIVE via twitter 3/9/2015 6:33:26 PM
5 lines-Watch, iPhone, iPad, MacBook, Mac Desktops.

by PCMagLIVE via twitter 3/9/2015 6:33:48 PM
Apple crushed it. Just crushed it. Doubters are going to look silly cc @jamesallworth

by monkbent via twitter 3/9/2015 6:34:01 PM
http://pbs.twimg.com/media/B_rQ7TfUcAA8K7E.jpg

by PCMagLIVE via twitter 3/9/2015 6:34:07 PM
Demo time next.

by PCMagLIVE via twitter 3/9/2015 6:34:33 PM
Cook is doing the traditional thanking of the team.

by Harry McCracken via Fast Company 3/9/2015 6:34:37 PM
That’s it! see you in the demo room.

by PCMagLIVE via twitter 3/9/2015 6:34:45 PM
Harry, when you go over for the wrist-on demos, can you find out why the thinner version of the watch costs more than the thicker one?

by Noah Robischon via Fast Company 3/9/2015 6:35:09 PM
Did we see anything new today that we didn't know about the Apple Watch last week?

by Mark Wilson via Fast Company 3/9/2015 6:35:25 PM
That is a wrap. On to thr demos. #AppleWatch http://pbs.twimg.com/media/B_rRPf9U8AAlKPn.jpg

by PCMagLIVE via twitter 3/9/2015 6:35:31 PM
@MarkWilson: Most of the pricing, Jony Ive's sideline as a metallurgist

by David Lidsky edited by Noah Robischon 3/9/2015 6:35:56 PM
We know what the icon for the Apple Watch app on your iPhone will look like, I don't think we saw that before.

by Noah Robischon via Fast Company 3/9/2015 6:36:17 PM
I'll try! Heading out there in a moment. They often cheerfully decline to answer any question the least bit off the beaten track.

by Harry McCracken via Fast Company 3/9/2015 6:36:33 PM
That notebook is the most impressive thing I saw today.

by David Lidsky edited by Anjali Mullany 3/9/2015 6:36:48 PM
Godspeed, Harry.

by Chris Gayomali via Fast Company 3/9/2015 6:36:50 PM
APPLE KEYNOTE UPDATE: Tons of old wealthy white men emerge from a powerpoint about watches. Busta Rhymes is still nowhere to be found.

by Phil Nolan via twitter 3/9/2015 6:37:29 PM
Via: The Message's live blog.

by Noah Robischon via D262ilb51hltx0.cloudfront.net 3/9/2015 6:37:57 PM
And scene.

by Mark Wilson via Fast Company 3/9/2015 6:38:20 PM
I will be back with a report from the demo area once I can elbow my way in. Talk amongst yourselves in the meantime. I'll even give you a topic: "The Apple Watch is neither an apple nor a watch."

by Harry McCracken via Fast Company 3/9/2015 6:38:22 PM
Harry, I did not know you were presenting us with a zen koan today. There goes the rest of my day.

He's right of course. Is this a ridiculously small iPhone or a watch with too many features?

by Noah Robischon 3/9/2015 6:39:10 PM
Watch has enough pent-up demand to sell well initially, but did they do enough to make the general consumer feel they have to have it?

by David Lidsky via Fast Company 3/9/2015 6:40:10 PM
Apple demo room http://pbs.twimg.com/media/B_rSVf1WAAEIZwO.jpg

by Shara Tibken via twitter 3/9/2015 6:40:16 PM
New MacBook. It's tiny. http://pbs.twimg.com/media/B_rScbHWYAEfTxu.jpg

by Shara Tibken via twitter 3/9/2015 6:40:44 PM
Hands on with a real, working Apple Watch mashable.com/2015/03/09/app… http://pbs.twimg.com/media/B_sDvvnUYAA_RdR.jpg

by Lance Ulanoff via twitter 3/9/2015 10:16:09 PM
FYI will be on @AlJazeera English shortly talking about Apple Watch, MacBook, and all that good stuff.

by Tim Stevens via twitter 3/9/2015 10:17:03 PM
1st look at Apple's new #MacBook mashable.com/2015/03/09/app…&src=hash' target='_blank'>#:eyJzIjoidCIsImkiOiJfeGs5YnRrdm8xcmp5d2RqMSJ9">mashable.com/2015/03/09/app… via @mashable

by JP Mangalindan via twitter 3/9/2015 10:27:09 PM
Gosh I look tired! RT @sallyneiman: Just watch @Tim_Stevens on TV in #Barcelona talk about the #AppleWatch @CNET http://pbs.twimg.com/media/B_sG6XUW8AAjC6m.jpg

by Tim Stevens via twitter 3/9/2015 10:31:26 PM
Dag nabbit, the power brick lives on. "@bheater: @Tim_Stevens techcrunch.com/2015/03/09/the…"

by Tim Stevens via twitter 3/9/2015 11:02:12 PM
A Dutch KLM flight attendant in the hotel complemented my tie. I thanked her and complemented her uniform.

"No, I look like a Smurf."

by Tim Stevens via twitter 3/9/2015 11:10:37 PM
This hurts more than I can say: I was just told Gigaom is shutting down -- it has run out of money. We tried our best, but it wasn't enough.

by mathewi via twitter retweeted by LanceUlanoff 3/10/2015 12:36:11 AM
Very sad news :( "@strngwys: This isn’t something I wanted to write. Please hire all the wonderful @gigaom staff. thenextweb.com/insider/2015/0…"

by Tim Stevens via twitter 3/10/2015 12:48:34 AM
Well that was quite a day. Good evening, San Francisco. instagram.com

by Lance Ulanoff via twitter 3/10/2015 1:05:12 AM
Only in San Francisco would there be a crossfit gym next to a Blick.

by Phil Nolan via twitter 3/10/2015 1:20:25 AM
Google flight search is the tool you should've been using all along mashable.com/2015/03/09/goo…

by Lance Ulanoff via twitter 3/10/2015 2:44:36 AM
AMAZING! RT: @padbury Apple’s updated their executive team page with a new addition: http://pbs.twimg.com/media/B_rriz-U0AAcsaX.jpg

by Shara Tibken via twitter 3/10/2015 3:03:54 AM