Apple's March Spring Forward Event

On March 9 at 1 p.m., Apple will hold a media event at San Francisco's Yerba Buena Center. The company is expected to provide more details about its Apple Watch, which goes on sale in April.

3rd & 7 37yd

Privacy- It’s all opt-in (per app), Apple will not see your data.

by PCMagLIVE via twitter 3/9/2015 5:23:36 PM
Here's the kinds of apps, Research Kit enables. mashable.com/2015/03/08/app… #AppleWatchEvent http://pbs.twimg.com/media/B_rAx9YVAAAAbB3.jpg

by Lance Ulanoff via twitter 3/9/2015 5:23:37 PM
Users decide what programs they participate in; Apple doesn't see the data.

by Harry McCracken via Fast Company 3/9/2015 5:23:43 PM
No one saw this coming, right?

by David Lidsky via Fast Company 3/9/2015 5:23:44 PM
http://pbs.twimg.com/media/B_rA05GUIAAgSbo.jpg

by PCMagLIVE via twitter 3/9/2015 5:23:47 PM
http://pbs.twimg.com/media/B_rA91qUwAAAIEc.jpg

by PCMagLIVE via twitter 3/9/2015 5:24:24 PM
Video about ResearchKit.

by Harry McCracken edited by Anjali Mullany 3/9/2015 5:24:47 PM
Samsung has also been working with medical institutions, although it doesn't have anything directly comparable to this.

by Harry McCracken via Fast Company 3/9/2015 5:25:25 PM
An Apple a day: Doctor's tools right on your iPhone. These are specific to Parkinson's ResearchKit.

by Joel Arbaje edited by Anjali Mullany 3/9/2015 5:25:30 PM
"Apple will not see your data" is one of Apple's biggest differentiators between them and basically every other tech company (like Google) in the world right now. I wonder if they can/will communicate that message more overtly to the average consumer.

by Mark Wilson 3/9/2015 5:25:31 PM
Williams is back on stage

by Shara Tibken via twitter 3/9/2015 5:27:32 PM
Google is very interested in medical stuff too. Google being involved in collecting this sort of data might be a tough sell.

by Harry McCracken via Fast Company 3/9/2015 5:27:40 PM
Lots of applause. He's gesturing for people to stop clapping

by Shara Tibken via twitter 3/9/2015 5:27:48 PM
ResearchKit is open source/

by PCMagLIVE via twitter 3/9/2015 5:28:10 PM
Williams: We're going to add to ResearchKit over time, but we wanted anybody anywhere to contribute. We're going to make this open source

by Shara Tibken via twitter 3/9/2015 5:28:10 PM
http://pbs.twimg.com/media/B_rB1c7U8AEx8f6.jpg

by PCMagLIVE via twitter 3/9/2015 5:28:11 PM
Williams: We're releasing ResearchKit next month. The first 5 apps you saw are going to be available today

by Shara Tibken via twitter 3/9/2015 5:28:27 PM
While much of this sounds incredibly hopeful and promising, I've got to ask: Why should I give away my health data for free to industries that are already getting a huge amount of money to conduct this research? 70% of the money for clinical drug trials in the US comes from private companies. Is Apple only going to use NIH funded projects?

by Noah Robischon via Fast Company 3/9/2015 5:28:40 PM
5 apps available today, ResearchKit dev next month.

by PCMagLIVE via twitter 3/9/2015 5:28:40 PM
http://pbs.twimg.com/media/B_rB8l2VEAAb-NZ.jpg

by PCMagLIVE via twitter 3/9/2015 5:28:41 PM
ResearchKit will be open source. Presumably it could be implemented for Android.

by Harry McCracken via Fast Company 3/9/2015 5:28:45 PM
Williams: Apple has always believed amazing things can happen when you put technology in the hands of many

by Shara Tibken via twitter 3/9/2015 5:28:45 PM
Williams: Brilliant and motivated research community out there. Can't wait to see what they do with it.

by Shara Tibken via twitter 3/9/2015 5:28:58 PM
Cook's back up

by Shara Tibken via twitter 3/9/2015 5:29:00 PM
Cook: The iPhone contiinues to change so many things in our lives. Confident research will transform medical research

by Shara Tibken via twitter 3/9/2015 5:29:18 PM
Cook: Next up, I'd like to talk about the Mac

by Shara Tibken via twitter 3/9/2015 5:29:25 PM
Next up: The Mac

by PCMagLIVE via twitter 3/9/2015 5:29:26 PM
Cook: This is the strongest Mac lineup we ever have had.

by Shara Tibken via twitter 3/9/2015 5:29:37 PM
Teased Apple Watch, but nope, Mac is next.

by PCMagLIVE via twitter 3/9/2015 5:29:47 PM
http://pbs.twimg.com/media/B_rCOEgUgAIROq7.jpg

by PCMagLIVE via twitter 3/9/2015 5:29:51 PM
Cook: We continue to provide the very best experience for consumers. For every year for the past decade, the Mac has outgrown the industry

by Shara Tibken via twitter 3/9/2015 5:29:58 PM
Why do you think tech companies are so interested in health? For Apple, if it's not benefiting from the data, it's about extending the utility of its ecosystem

by David Lidsky via Fast Company 3/9/2015 5:30:00 PM
Cook says that ResearchKit will transform medical research in a profound way. Might not be hype.

by Harry McCracken via Fast Company 3/9/2015 5:30:04 PM
10 years, Apple outgrew the industry. MacBooks grew 20%, while other notebooks shrank.

by PCMagLIVE via twitter 3/9/2015 5:30:17 PM
Cook: If look at notebooks, telling. Last year industry shrank (2%) while Mac grew 20%

by Shara Tibken via twitter 3/9/2015 5:30:17 PM
http://pbs.twimg.com/media/B_rCVf-U8AAQkQc.jpg

by PCMagLIVE via twitter 3/9/2015 5:30:21 PM
Apple’s Mac business might not be as big -- as or a sexy -- as its mobile business, but it remains an important focus for Apple.

by Shara Tibken via twitter 3/9/2015 5:30:23 PM
Tim Cook talkin' 'bout Macs... in front of a sea of Macs. http://pbs.twimg.com/media/B_rCXFpUgAAEc29.jpg

by Tim Stevens via twitter 3/9/2015 5:30:29 PM
Portability: iPhone and iPad changed the game.

by PCMagLIVE via twitter 3/9/2015 5:30:47 PM
Sounds like Tim Cook is about to announce the 12" Retina MacBook Air.

by Harry McCracken via Fast Company 3/9/2015 5:30:48 PM
new MacBooks in 3 . . . 2 . . . 1 . . .

by David Lidsky via Fast Company 3/9/2015 5:30:52 PM
Reinvent the notebook. Here it comes.

by PCMagLIVE via twitter 3/9/2015 5:30:57 PM
My guess for this medical stuff: Apple wants your insurance to subsidize your watch like your carrier subsidizes your phone.

by diskopo via twitter 3/9/2015 5:31:00 PM
"We challenged ourselves to reinvent the notebook. And we did it."

by Harry McCracken via Fast Company 3/9/2015 5:31:05 PM
Ladies and Gents, new MacBook.

by PCMagLIVE via twitter 3/9/2015 5:32:09 PM