Apple's March Spring Forward Event

On March 9 at 1 p.m., Apple will hold a media event at San Francisco's Yerba Buena Center. The company is expected to provide more details about its Apple Watch, which goes on sale in April.

3rd & 7 37yd

HomeKit got some love, but not a lot of time.

by PCMagLIVE via twitter 3/9/2015 5:15:43 PM
It does seem that there will be no new Apple TV announced. That would make our first rumor that proved false.

by Kevin Ohannessian via Fast Company 3/9/2015 5:15:47 PM
Health is up next.

by PCMagLIVE via twitter 3/9/2015 5:15:53 PM
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by PCMagLIVE via twitter 3/9/2015 5:15:54 PM
by Harry McCracken via Fast Company 3/9/2015 5:15:54 PM
Tim Cook: "Apple will reinvent the way you watch TV, and this is just the beginning."

by frankpallotta via twitter 3/9/2015 5:15:54 PM
Medical Research- HealthKit integration up next.

by PCMagLIVE via twitter 3/9/2015 5:16:35 PM
@HarryMcCracken: you'll get in your future Apple Car

by David Lidsky via Fast Company 3/9/2015 5:16:38 PM
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by PCMagLIVE via twitter 3/9/2015 5:16:52 PM
We're here, we're live. Follow along: mashable.com/2015/03/08/app… #AppleWatchEvent http://pbs.twimg.com/media/B_q_QjOUIAARcEE.jpg

by Lance Ulanoff via twitter 3/9/2015 5:16:58 PM
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by PCMagLIVE via twitter 3/9/2015 5:17:20 PM
Challenges to Medical Research is small sample sizes.and subjective data

by PCMagLIVE via twitter 3/9/2015 5:17:27 PM
Apple is promoting their impact on health and fitness moments after bragging about its install base in Coke machines. Can you have it both ways?

by Mark Wilson via Fast Company 3/9/2015 5:17:39 PM
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by PCMagLIVE via twitter 3/9/2015 5:17:52 PM
Apple's Jeff Williams is onstage talking about the iPhone and medical research.

by Harry McCracken via Fast Company 3/9/2015 5:17:55 PM
Will Apple's HBO NOW service be available in Canada?

by rdd via Fast Company 3/9/2015 5:18:07 PM
I don't think they said, rdd.

by Harry McCracken via Fast Company 3/9/2015 5:18:21 PM
700 Million iPhones, could be a large data set.

by PCMagLIVE via twitter 3/9/2015 5:18:37 PM
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by PCMagLIVE via twitter 3/9/2015 5:18:38 PM
ResearchKit- software framework for medical research.

by PCMagLIVE via twitter 3/9/2015 5:18:54 PM
Apple is announcing ResearchKit, which lets developers build medical diagnostics apps for iPhones.

by Harry McCracken via Fast Company 3/9/2015 5:19:19 PM
Sign up for HBO Now in April and get first month free.. In time for GOT premiere. #AppleEvent

by Nicole LaPorte via twitter 3/9/2015 5:19:27 PM
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by PCMagLIVE via twitter 3/9/2015 5:19:34 PM
Apple has been working with Parkinson’s Disease research firms, other University researchers.

by PCMagLIVE via twitter 3/9/2015 5:20:05 PM
Jeff Williams presenting is the biggest news in the keynote so far, and by a significant margin.

by monkbent via twitter 3/9/2015 5:20:08 PM
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by PCMagLIVE via twitter 3/9/2015 5:20:10 PM
Research Kit is a software framework made specifically for medical research, it lets researchers easily create apps.

by Noah Robischon via Fast Company 3/9/2015 5:20:15 PM
One ResearchKit will let anyone contribute to Parkinson's research by doing tapping tests that can measure hand tremors, or saying "ah" into the microphone. Also gait and balance tests.

by Harry McCracken via Fast Company 3/9/2015 5:20:15 PM
Apple introduces Research Kit, an Apple platform for health research. mashable.com/2015/03/08/app… #AppleWatchEvent http://pbs.twimg.com/media/B_rABN3UYAECIZK.jpg

by Lance Ulanoff via twitter 3/9/2015 5:20:17 PM
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by PCMagLIVE via twitter 3/9/2015 5:20:27 PM
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by PCMagLIVE via twitter 3/9/2015 5:20:27 PM
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by PCMagLIVE via twitter 3/9/2015 5:20:29 PM
If you opt in, you phone will poll you for research data.

by PCMagLIVE via twitter 3/9/2015 5:20:51 PM
This is a big deal. Consumer electronics companies getting into medical stuff is a huge deal in general, full of potential and possible peril.

by Harry McCracken via Fast Company 3/9/2015 5:20:55 PM
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by PCMagLIVE via twitter 3/9/2015 5:21:07 PM
The user will also have access to the data in Health app.

by PCMagLIVE via twitter 3/9/2015 5:21:15 PM
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by PCMagLIVE via twitter 3/9/2015 5:21:49 PM
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by PCMagLIVE via twitter 3/9/2015 5:21:59 PM
Mass General Hospital has a glucose app; Stanford and the University of Hartford have a heart health one; Mount Sinai and Weill Cornell have an asthma one.

by Harry McCracken via Fast Company 3/9/2015 5:21:59 PM
Diabetes, Cardiovascular, Asthma, other research areas.

by PCMagLIVE via twitter 3/9/2015 5:22:07 PM
Wouldn't it be neat if ResearchKit built many of its tests--tapping, voice, etc--into App Store games? What if Angry Birds was gathering health data?

by Mark Wilson via Fast Company 3/9/2015 5:22:15 PM
Dana-Farber and others are doing a breast cancer app.

by Harry McCracken via Fast Company 3/9/2015 5:22:56 PM
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by PCMagLIVE via twitter 3/9/2015 5:23:10 PM
by Harry McCracken via Fast Company 3/9/2015 5:23:15 PM
Breast Cancer research will be tracking post-op and post-treatment symptoms.

by PCMagLIVE via twitter 3/9/2015 5:23:17 PM