Noah, that reminds me how much things have shifted. Looking at your watch used to be this insulting thing to do during lunch with someone. Then the rude thing became looking at your phone, which was of course sitting on the table, during lunch. I feel like the Apple Watch could just reinstate looking at your watch as the rude gesture, rather than eliminating some of these awkward or invasive social moments.
Mark: Yes, absolutely. Especially surreptitiously during meetings!
@MarkWilson: I find it hard to believe that Apple will promote the idea that you should keep your phone in your pocket/bag. So it has to make the case for Watch as providing value on its own even though at this point it's an expensive accessory to the iPhone.
The peppy pop music we're hearing is "Latch" by Disclosure, Shazam tells me.
In theory, we should be underway in the next minute or so.
The clip seems to say, "China, we're making a super duper expensive gold watch, and we really need you to buy a few."
Not super confident the stream is going to hold up. Glad @harrymccracken is in the room.
Gotta say, the Apple livestream is pretty solid!
David, I'll meet you at Chris' desk.
Doing the math as Tim Cook talks store openings, about 10% of Apple stores will soon be in China.
Cook is talking Apple TV. Specifically, he's talking HBO. "We love HBO." Praising the Sopranos, Entourage, Sex in the City, Veep...
Cheer goes up with HBO mention.
Apple TV gets exclusive on HBO Now, the Internet-only streaming service from HBO for $14.99 per month. How long is it an exclusive I wonder?
HBO will be $14.99 a month. Launching in April, in time for the new season of Game of Thrones.
It's a great idea for HBO to launch HBO Now on Apple TV, because it will allow them to scale the technology of the service before full rollout--and in a really high profile way. HBO has had some real difficulties with the stability and reliability of their HBO Go platform in the past.
And our first rumor is confirmed.
I don't currently subscribe to HBO even though I have cable. I'm tempted by HBO Now, though, for reasons which are only partially practical and technical.
Apple TV going from $99 to $69, which is not great news for its only real rival, Roku.