Apple's March Spring Forward Event

On March 9 at 1 p.m., Apple will hold a media event at San Francisco's Yerba Buena Center. The company is expected to provide more details about its Apple Watch, which goes on sale in April.

3rd & 7 37yd

Cheer goes up with HBO mention.

by David Lidsky edited by Anjali Mullany 3/9/2015 5:06:41 PM
Here's Richard Plepler, the CEO of HBO.

by Harry McCracken via Fast Company 3/9/2015 5:07:05 PM
HBO Now will launch exclusively on AppleTV mashable.com/2015/03/08/app… http://pbs.twimg.com/media/B_q9KAcUcAAq-dd.jpg

by Lance Ulanoff via twitter 3/9/2015 5:07:45 PM
Apple is exclusive launch partner for HBO Now streaming service. You'll need an Apple device to get it.

by Harry McCracken via Fast Company 3/9/2015 5:08:01 PM
Apple TV gets exclusive on HBO Now, the Internet-only streaming service from HBO for $14.99 per month. How long is it an exclusive I wonder?

by Noah Robischon via Fast Company 3/9/2015 5:08:18 PM
HBO will be $14.99 a month. Launching in April, in time for the new season of Game of Thrones.

by Harry McCracken via Fast Company 3/9/2015 5:08:29 PM
GoT new season trailer now showing. HBO Now users will be able to see the season premiere.

by PCMagLIVE via twitter 3/9/2015 5:09:30 PM
Who but Apple lovers could Cher for Apple TV getting HBO a couple of years late. $15 a month for HBO Now.

by swildstrom via twitter 3/9/2015 5:09:41 PM
We're watching a Game of Thrones trailer. Apparently winter is coming.

by Harry McCracken via Fast Company 3/9/2015 5:09:45 PM
In April HBO Now Lauches, $ 14.99 a month

by Joel Arbaje via Fast Company 3/9/2015 5:10:02 PM
It's a great idea for HBO to launch HBO Now on Apple TV, because it will allow them to scale the technology of the service before full rollout--and in a really high profile way. HBO has had some real difficulties with the stability and reliability of their HBO Go platform in the past.

by Mark Wilson 3/9/2015 5:10:04 PM
14.99/mo, or thepiratebay.se

by Phil Nolan via twitter 3/9/2015 5:10:13 PM
And our first rumor is confirmed.

by Kevin Ohannessian via Fast Company 3/9/2015 5:10:18 PM
I don't currently subscribe to HBO even though I have cable. I'm tempted by HBO Now, though, for reasons which are only partially practical and technical.

by Harry McCracken via Fast Company 3/9/2015 5:10:26 PM
Tim Cook back on stage.

by PCMagLIVE via twitter 3/9/2015 5:10:44 PM
25 Million Apple TVs sold. Price drop coming.

by PCMagLIVE via twitter 3/9/2015 5:11:08 PM
http://pbs.twimg.com/media/B_q97_yVEAAQyyB.jpg

by PCMagLIVE via twitter 3/9/2015 5:11:08 PM
http://pbs.twimg.com/media/B_q98p5UIAA4_Ee.jpg

by PCMagLIVE via twitter 3/9/2015 5:11:12 PM
http://pbs.twimg.com/media/B_q98ymVAAE5cht.jpg

by PCMagLIVE via twitter 3/9/2015 5:11:12 PM
by Harry McCracken via Fast Company 3/9/2015 5:11:14 PM
Apple TV now $69

by PCMagLIVE via twitter 3/9/2015 5:11:16 PM
Apple TV going from $99 to $69, which is not great news for its only real rival, Roku.

by Harry McCracken via Fast Company 3/9/2015 5:11:34 PM
No other changes to current Apple TV, it seems.

by PCMagLIVE via twitter 3/9/2015 5:11:34 PM
Next up, iPhone 6 and 6 Plus

by PCMagLIVE via twitter 3/9/2015 5:11:48 PM
700 Million iPhones sold so far.

by PCMagLIVE via twitter 3/9/2015 5:12:02 PM
Year over year growth, iPhone is #1 smartphone.

by PCMagLIVE via twitter 3/9/2015 5:12:46 PM
HBO Now + $69 = Apple TV no longer a hobby for Apple

by David Lidsky via Fast Company 3/9/2015 5:12:50 PM
http://pbs.twimg.com/media/B_q-U_nUYAILiYG.jpg

by PCMagLIVE via twitter 3/9/2015 5:12:52 PM
iPhone selling at almost 2X industry rate. Best-selling smartphone in the world. 99% customer satisfaction.

by Harry McCracken via Fast Company 3/9/2015 5:12:58 PM
Apple Pay, up from 6 banks to 2500 banks supporting.

by PCMagLIVE via twitter 3/9/2015 5:13:19 PM
Apple TV has sold 25 million units in 9 years. That's a tiny market compared to the iPhone which has sold 700 million units in less time. Remember when Jobs called Apple TV a "hobby"?

by Mark Wilson via Fast Company 3/9/2015 5:13:26 PM
I'd be shocked if Apple doesn't release an updated Apple TV this year

by David Lidsky via Fast Company 3/9/2015 5:13:30 PM
Denial of content via corporate monopoly is not progress.

by Phil Nolan via twitter 3/9/2015 5:13:30 PM
2500 banks now support Apple Pay. Almost 700,000 retail locations accept it. 40,000 Coke machines!

by Harry McCracken via Fast Company 3/9/2015 5:13:46 PM
700000 locations now accept Apple Pay, including Coca Cola Vending.

by PCMagLIVE via twitter 3/9/2015 5:13:49 PM
I think they're selling off the old Apple TVs in advance of a new one.

by David Lidsky edited by Anjali Mullany 3/9/2015 5:14:05 PM
http://pbs.twimg.com/media/B_q-sZhU0AAfVXk.jpg

by PCMagLIVE via twitter 3/9/2015 5:14:27 PM
by Harry McCracken via Fast Company 3/9/2015 5:14:30 PM
iPhone never more than an arm’s length away.

by PCMagLIVE via twitter 3/9/2015 5:14:47 PM
http://pbs.twimg.com/media/B_q-z8gUYAAeIqX.jpg

by PCMagLIVE via twitter 3/9/2015 5:14:59 PM
http://pbs.twimg.com/media/B_q-0c7UcAA3lam.jpg

by PCMagLIVE via twitter 3/9/2015 5:15:01 PM
Every major car brand has committed to CarPlay

by PCMagLIVE via twitter 3/9/2015 5:15:05 PM
I also believe HBO is just the beginning of new media services for Apple.

by David Lidsky edited by Anjali Mullany 3/9/2015 5:15:07 PM
40 new auto models with CarPlay options

by PCMagLIVE via twitter 3/9/2015 5:15:21 PM
All major car makers support CarPlay (which I'll never get in my 2014 Focus, sadly).

by Harry McCracken via Fast Company 3/9/2015 5:15:30 PM