Cheer goes up with HBO mention.
Apple TV gets exclusive on HBO Now, the Internet-only streaming service from HBO for $14.99 per month. How long is it an exclusive I wonder?
HBO will be $14.99 a month. Launching in April, in time for the new season of Game of Thrones.
It's a great idea for HBO to launch HBO Now on Apple TV, because it will allow them to scale the technology of the service before full rollout--and in a really high profile way. HBO has had some real difficulties with the stability and reliability of their HBO Go platform in the past.
And our first rumor is confirmed.
I don't currently subscribe to HBO even though I have cable. I'm tempted by HBO Now, though, for reasons which are only partially practical and technical.
Apple TV going from $99 to $69, which is not great news for its only real rival, Roku.
HBO Now + $69 = Apple TV no longer a hobby for Apple
Apple TV has sold 25 million units in 9 years. That's a tiny market compared to the iPhone which has sold 700 million units in less time. Remember when Jobs called Apple TV a "hobby"?
I'd be shocked if Apple doesn't release an updated Apple TV this year
2500 banks now support Apple Pay. Almost 700,000 retail locations accept it. 40,000 Coke machines!
I think they're selling off the old Apple TVs in advance of a new one.
I also believe HBO is just the beginning of new media services for Apple.
All major car makers support CarPlay (which I'll never get in my 2014 Focus, sadly).