Definitely think we need to pay close attention to whether and how Apple execs frame why we need Apple Watch (something they did not do in September). And we should see which developers and which apps are showcased on stage, because that is Apple telling us, implicitly or explicitly, how it expects consumers to use Apple Watch.
David, agreed. I'm interested to see if Apple can distinguish why we need a watch with experiences we really can't create with our phones. Is it just a half-step easier Apple Pay? And if so, is that going to be meaningful enough to buy it?
Lots of tech journalists waiting to get in.
Latest rumor is that a source reportedly told Reuters that Apple is in talks with Nordstrom's to sell the Apple Watch. That is a hard one to verify, and will likely not come up in Apple's event today.
Harry, what will it take for Apple to sell you a watch today?
Oh, here's a good question from the audience:
Mark, if the Apple Watch allows me to put away my iPhone for larger portions of the day -- even a 10% gain -- it will be worth it for me.
Yes. I'd look at the smartphone industry as proof of this constraint. Consider the fact that even Apple has trended to make their phones bigger, there's certainly a consumer demand for larger screens when it comes to content. You can just do more with the real estate.
Noah, a 10% gain? So you're saying, if the average person checks their phone around 150 times a day (a stat I've seen floating out there), and you check the Apple Watch just 15 times, it's worth it to you then?
Here are some stats about the rumor-tracking we have done with Emergent: The top two sources of Apple rumors are Mark Gurman of 9to5 Mac (18 rumors) and Jon Gruber of Daring Fireball (8). Next is Analyst Jim Suva of Citigroup (5).
We logged 32 rumors from March, and 27 from February and 11 from January. So as we got closer to the event the rumors really accelerated. The next month in terms of number of rumors was Sept, just after the Watch was officially announced.