We're going to run to the demo area now.
Thanks so much for tuning in!
Tim Cook is thanking everyone and telling us about the hands-on area.
"We can't wait to see what's in store the next 40 years."
"We expect that we're going to have many, many opportunities to invite all of you to join us there."
"Next year in 2017, we're looking forward" to the new spaceship campus.
"The iPod was announced in this room. So was the App Store. We have lots of great memories here."
"This is probably the last product introducition in the Town Hall you're sitting in today."
"We're always pushing forward and innovating"
Cook is recapping what we saw today.
"The iPad Pro is an amazing choice and it allows you to do so much more."
iPad Mini starts at $269.
iPad Air 2 will now start at $399, a price drop of $100.
The Apple Pencil also adds on $99 and the keyboard for the 12.9-inch Pro costs $169. I don't think they've said the cost for the 9.7-inch keyboard case.
Nice job with the marketing price hike, Apple!
So to get that "Pro" label, you're paying $100 more
Here was the iPad Air 2 pricing before today --> 16GB - $499; 64GB - $599; 128GB - $699
To compare, the 32GB iPad Pro (12.9 inch) is $799. The 128GB version is $1.079
Here's a video to show more about the new iPad.
They're available March 31.
That's the most storage in any iOS device.
There's a 256GB version for $899.
That's $100 more than the base price of the iPad Air 2.
We're really excited to offer 32GB for $599. 128GB is $749