"You can easily add data to your dashboard."
Now talking up the Health app for iOS 9.3
Today we're adding the ability to further protect your notes with Password protection for Notes.
This mode will change the screen color to reduce the blue light.
Night Shift - exposure to blue light makes it harder to fall asleep.
Now we're talking iOS 9.3
This is the first time Apple has introduced an iPhone on two different occasions in the same year. (We still expect an iPhone 7 and its bigger sibling in the fall.). The device comes as consumers are feeling ho-hum about phones. Sales aren't growing as they used to, and market researcher IDC expects worldwide shipments to rise only 5.7 percent this year to 1.5 billion, down from a 28 percent jump just two years ago.
"That compares incredibly favorably with the latest version of Android, which is running on 2% of active devices."
"iOS 9 today is running on 80 percent of our active iOS devices."
"Our latest version, iOS 9, released this past fall."
"Fundamentally important to the iPhone experieince is iOS"
$399 for 16GB, $499 for 64GB
110 countries by the end of May
Shipping first in the US, Australia, etc.
Orders start March 24. Available March 31.
SE starts at $17 a month for the monthly payments
Which makes it our most affordable price we've ever introduced an iPhone at
"We're going to start the price of the iPhone SE at $399."
"This is the most powerful 4-inch phone ever."
"Meets our incredibly high environmental standards."
"We've had over 3M cards added in the first 72 hours alone."
"Added an NFC radio and a secure element inside of the 5C."
"Now you can make easy, secure and private payments with Apple Pay built in."
"It has TouchID to keep the contents on your iPhone secure."
"We've given it high speed Wi-Fi as well. 802.11ac."
"We've also given it great wireless capabiltiies. LTE speeds 50% faster than the iPhone 5S and more LTE bands so more global roaming."
"It can even capture 4K video."
But it's also partly a price consideration. The smaller ones are old so they've been much cheaper than the 6 and 6S (and their Plus siblings)
About 40 percent of iPhones being used in the world today are 4-inches or less. Lots of people love these devices.
12MP iSight camera with focus pixels and true tone flash. New image signal processor.
"We wanted to give it our most advanced camera system."
"Even though it has all these capabilities and it's so much more capable than the 5S, delivers battery improvements across the board."
"M9 motion coprocessor is always on. Lets you track your fitness all day. Also lets you do things like say, hey siri."
"Same incredible graphics performance as the 6S, which is 3X faster than the 5S."