It has the same processing performance of the 6S, which is double the 5S.
"The heart of the iPhone SE is our chip. Our amazing A9 chip with is embedded M9 processor."
A lot of people love the way that looks
Same more blocky shape than the 6
This looks basically like the 5S
"We start with this aluminum design but we made some beautiful refinements."
"Some people asked us, some people even pleaded with us, please keep the 4-inch products in our lineup. Today we're going to do just that and we're going to make it a lot better."
Joswiak is head of iPhone marketing.
"Second, we found for a lot of these customers, it's their first iPhone."
"So why are people buying 4-inch iPhones. First, some people simply love smaller phones."
In 2015, Apple sold over 30 milion 4-inch iPhones.
Greg Joswiak is up to talk about the iPhone. This is his first appearance on stage that I remember. Usually Phil Schiller.
"Now I'd like to talk about iPhone. iPhone is the most loved smartphone in the world. Today we're welcoming a new member to the iPhone family."
This is available as a free update today.
"Now you can access your entire iCloud photo library, including live photos."
"Siri for the App Store so you can ask for any app you want and any type of app you want."
Dictation to use voice to enter text on screen.
"We've got some other great features coming to Apple TV like folders. Now you can organize your apps on your home screen just like you want to."
"We've got more coming and we'll keep adding more over time."
"Siri searches the popular apps so you don't have to."
"Can say, show me movies with Kevin Hart.'"
"tvOS powers Apple TV. At its heart is Siri."
"This is just a small sample of what's available on Apple TV and much more is coming."
Cook is going over some Apple TV apps.
Dropping the price could help it become more attractive to buyers.
Apple Watch is starting to show its age. The device, which originally cost $349 to $17,000, hit the market a year ago and hasn’t changed significantly since then. Apple has updated Apple Watch’s software and added new color and bands, including some designed by fashion brand Hermes. But it hasn’t significantly overhauled the device’s design.
We have 5,000 apps on the App Store, Cook says.
"We had the largest sales ever for Apple TV" after it hit the market late last year.
"People are absolutely loving the new Apple TV."
Price cut. Now will start at $299
"We're really excited about this new spring lineup. We want even more people to enjoy Apple Watch."
"Also there's new sport and leather bands in all new colors. There's a stunning space black Milanese loop."
"Our new woven nylon band features a unique four layer construction. Four colors."
"Today we're introducing some brand new colors and a new band made from a whole new material. Our new woven nylon bands."
"About a third of our Apple Watch wearers regularly change their bands."