"We've also given it great wireless capabiltiies. LTE speeds 50% faster than the iPhone 5S and more LTE bands so more global roaming."
"It can even capture 4K video."
But it's also partly a price consideration. The smaller ones are old so they've been much cheaper than the 6 and 6S (and their Plus siblings)
About 40 percent of iPhones being used in the world today are 4-inches or less. Lots of people love these devices.
12MP iSight camera with focus pixels and true tone flash. New image signal processor.
"We wanted to give it our most advanced camera system."
"Even though it has all these capabilities and it's so much more capable than the 5S, delivers battery improvements across the board."
"M9 motion coprocessor is always on. Lets you track your fitness all day. Also lets you do things like say, hey siri."
"Same incredible graphics performance as the 6S, which is 3X faster than the 5S."
It has the same processing performance of the 6S, which is double the 5S.
"The heart of the iPhone SE is our chip. Our amazing A9 chip with is embedded M9 processor."
A lot of people love the way that looks
Same more blocky shape than the 6
This looks basically like the 5S
"We start with this aluminum design but we made some beautiful refinements."
"Some people asked us, some people even pleaded with us, please keep the 4-inch products in our lineup. Today we're going to do just that and we're going to make it a lot better."
Joswiak is head of iPhone marketing.
"Second, we found for a lot of these customers, it's their first iPhone."
"So why are people buying 4-inch iPhones. First, some people simply love smaller phones."
In 2015, Apple sold over 30 milion 4-inch iPhones.
Greg Joswiak is up to talk about the iPhone. This is his first appearance on stage that I remember. Usually Phil Schiller.
"Now I'd like to talk about iPhone. iPhone is the most loved smartphone in the world. Today we're welcoming a new member to the iPhone family."
This is available as a free update today.
"Now you can access your entire iCloud photo library, including live photos."
"Siri for the App Store so you can ask for any app you want and any type of app you want."
Dictation to use voice to enter text on screen.
"We've got some other great features coming to Apple TV like folders. Now you can organize your apps on your home screen just like you want to."
"We've got more coming and we'll keep adding more over time."
"Siri searches the popular apps so you don't have to."
"Can say, show me movies with Kevin Hart.'"
"tvOS powers Apple TV. At its heart is Siri."
"This is just a small sample of what's available on Apple TV and much more is coming."
Cook is going over some Apple TV apps.