Lots of cheers from the Apple execs for those comments.
"This is an issue that impacts all of us and we will not shrink from this responsilbity."
"We did not expect to be in this position, at odds with our government. But we believe strongly we have a responsbility to protect your data."
"I've been humbled and deeply grateful for the outpouring of support we've received from Americans all across the country."
"About a month ago we asked Americans across the country to join in a conversation. We need to decide as a nation how much power the government should have over our data and over our privacy."
"We built the iPhone for you, our customers, and we know it's a deeply personal device."
"I'd like to address something that's on the minds of everyone this morning."
"Our products are such an important part of peoples' daily lives and with that comes a significant responsibility."
The company said that number in January during its last earnings report.
"Recently we passed a major milestone that no one could have imagined. There are now 1 billion Apple devices in use around the world."
"Normally we don't spend a lot of time looking back, but yes, we're about to celebrate Apple's 40th birthday on April 1."
Apple CEO Tim Cook is on the stage.
That was one of Apple's rare misses.
We're seeing a video that's running through the history of Apple in words like "Genius Bar." "Newton" is crossed out. haha
Ok. The lights have dimmed. It's go time
We're listening to Sia right now.
We're getting the warning that the presentation will be starting shortly.
Those cases were about things like carpet color. Computers, let alone smartphones, didn't even exist at that time.
There was some other big legal news for Apple this morning. The Supreme Court said it will consider the Apple v. Samsung case. It hasn't looked at a design patent case since the 1800s, which is crazy.
I'll be heading to Riverside after this event to cover the hearing tomorrow.
Apple argues it shouldn't be forced to make its phones less secure, while the FBI says it needs Apple’s help to determine if information on the iPhone could reveal more about the terrorists' activities.
The event kicks off a busy week for Apple. The company will face off against the US government in a Southern California court Tuesday, where it will argue that it shouldn’t have to create new software to help the FBI unlock an iPhone 5C used in December’s San Bernardino, California, terrorist attack.
It looks like everyone is seated, and it's gotten quiet in here as we wait for the event to start.
It sounds like we're listening to Beats One as we get ready for this to start.
Today's event may not be Apple’s flashiest this year, but it’s important for getting more of Apple’s current iPhone and iPad users to upgrade their devices. Nearly 40 percent of iPhone owners have one of the older 4-inch models instead of the larger handsets. And fewer people have been buying new iPads, despite Apple’s efforts to make them more laptop-like.
Apple is holding Monday’s event at the Town Hall auditorium at its headquarters in Cupertino, California. The venue, which seats a few hundred people, is a notable location and has a lot of history for Apple.