He calls them "live photos."
Pressing on photos animates the photo, provides sound. "A sense of how alive they are."
Front-facing camera now uses display as a flash -- three times brighter than the normal brightness of the screen.
Now showing video. 8 million pixels. Is that a lot?
New camera shoots 4k video
"Deep trench isolation" keeps colors from bleeding into each other when pixels packed closer together.
Camera, Schiller says, is all-new. 12 megapixels, 50 percent more than before.
Touch ID sensor is twice as fast at recognizing fingerprints.
Hey Siri now will work whether iPhone is plugged in or not.
Pressing zooms in and out.
Andy Wafer of Pixeltoys showing off improved performance of "Freeblade" game on iPhone 6s.
Faster chip, optimized performance. 70 percent to 90 percent faster on most tasks.
Put it this way...I'm giving serious thought to an iPhone upgrade. 3D Touch looks that appealing to me...
Apply force on the edge of an app, and you can swipe among open apps, instead of going to the home button and showing all the apps that are open.
Looks like it could be a little timesaver, once you figure out all these new gestures.
It allows you to control apps without having to open them.
He calls it "peeking" when you push and hold -- doesn't your finger get in the way?
He slipped and called it "Force Touch".
Craig Federighi, Apple SVP, now showing off new iPhone.
How much practice does one need to make this work properly?
Touching and holding your screensaver can animate it.
Wow. These guys are starting to scare me.
Not just a gimmick, this appears to be something genuinely useful.