The longer you press, you get different options.
Wow...at last I'm impressed. 3D Touch looks like something I'd really love to have.
Jony Ive says it's force, with a different name.
New interaction technology called "3D Touch" -- not Force Touch, as it was called earlier.
Does that mean fewer cracks?
New glass is "strongest in industry."
Four colors -- silver, gold, space gray, new rose gold
New "rose gold aluminum finish"
Phil Schiller back up on stage.
No product is more important to Apple's bottom line either.
"No product is more about innovation than the iPhone."
No way to watch over-the-air TV.
Not that different from what's on Apple TV now -- no additional content deals, no exclusive Apple content.
Available in late October.
$169 or $199, depending on storage.
Not bad, but not exactly awesome. I don't see this transforming the market.
Need to recharge remote, has Bluetooth 4.0.
Cue -- take a "linear" game and make it interactive.
Stats can be viewed while live game is minimized, and split screen is available.
Calling up a game to watch -- but you must still need a subscription to MLB.tv.
Now -- Chad Evans of Major League Baseball.
Nice shopping feature, but is that all that appealing to most people?
Shopping? Michelle Peluso from Gilt now on stage.
iPhone, iPod touch allows up to four people to play at a time.
Showing some Wii-like gestures for swiping, swinging with the new remote.
Well, Hiawatha, now we know what Harmonix has been up to lately.