Holds the new iPad Pro. "The most capable and powerful iPad we've ever created."
Promises "the biggest news in iPad since the iPad."
With sales of tablets slipping, Cook needs to try and re-energize the line.
New models ship today in 24 countries. Watch OS 2 available a week from today, Sept. 16.
Some other colors, bands.
Two new finishes for watch, gold and rose gold, for same price as "the rest of the sports lineup."
Showing off special Apple Watch Hermes edition.
Back to Jeff Williams again.
To do this, patient needs the watch -- not necessarily to doc, too.
Using Airstrip, docs also can communicate with patients and conduct tests live -- doc can see mother's heart rate, baby's heart rate on his watch.
Doctor can message other people on the care team to give orders, instructions.
Shows live data from a patient on heartbeat, other vital signs.
Cameron Powell, co-founder of Airstrip, on stage to show off watch app. Doctors, nurses can get data on a patient via the watch.
New app will allow users to control their GoPro camera from the watch.
Facebook Messenger, iTranslate coming to the watch.
Says there are 10,000+ watch apps in the App Store.
No numbers on watch sales so far.
Invites Jeff Williams to the stage, Apple senior vice president of operations, to the stage.
Cook says watch has 97% customer satisfaction.
Apple Watch is "helping our users live a better day."
First up: updates on Apple Watch.
The Bill Graham Civic Auditorium is a much bigger space than usual for Apple. Holds about 7,000.
Here we go. Tim Cook has taken the stage.
Still waiting for the festivities to begin. Apple is broadcasting music from its Beats1 station.
Participating today on the blog: Globe reporters Hiawatha Bray, Cal Borchers, and Jessica Geller, and BetaBoston interim editor Bennie DiNardo.