Cook turning to iTunes Radio now, pointing to early successes like Justin Timberlake playing his album on there early. 20M listeners have tuned in since the service launched, and listened to 1 billion songs in just the past month.
Now App Store - more than 1M apps on the App Store, and users have downloaded apps 60 billion times (cumulatively)
Devs have earned more than $13 billion dollars from all this (with their split)
Now onto Mac (Cook's moving fast this morning)
That's a ridiculous sum of cash, but remember there are an awful lot of devs out there, too.
Looks like we're going to be talking Mavericks soon... maybe new MacBook Pros finally, too?
Tim deliberately mentioned "desktops" a word rarely heard from Apple these days.
Cook saying that the company wants to "build computers people love to use." Pointing to works like iWork and iLife, and integration with iOS.
Our competition is different, Cook cracks . "They're confused...they chased after netbooks. They tried to make tablets into PCs and PCs into tablets."
Oof, Tim making a not-so-subtle jab at Microsoft.
We still believe deeply in this category, Cook says. So that starts with OS X and a demo from Craig Federighi -- Apple's Mac and iOS software chief.
It's encouraging to hear Apple's commitment to the desktop, despite it being a platform of diminishing importance. Of course, it's still incredibly important to us. I don't see anyone liveblogging from an iPad...
Craig just called this OS X update a "doozy." Get ready.
Federighi talking about Mavericks, which was shown off last June. He's going to focus on technologies, features and apps -- all things that changed in this release.
The release was about squeezing more out of battery life, memory, and CPU performance.
13" MacBook Air now with Mavericks gets up to an hour longer Web browsing, and up to 1.5 hours more iTunes movie playback.
That's roughly a 10% increase in battery life, which is indeed quite impressive. I'm curious to see what it's like on older machines, though. (I'm typing on a 2012 Air, FWIW, and would love a little more battery life.)
Changes are happening in memory too, with a feature called compress memory, which will scrunch down RAM, so you effectively get 6GB of RAM even when you only have 4GB installed (that's a big claim).
Have we gotten to a point where CPUs are so overpowered that we can afford to compress our memory, one wonders? Again, can't wait to test that out.
And new changes to system memory with CPU and GPU so apps can adjust how the memory is handled based on what the task is.
Federighi wrapping up the improvements pointing to OpenCL, which can speed up some tasks by 1.8x or higher.
Twice as fast for image processing, which sounds mighty nice to me. Anything that'll speed up my Lightroom batches is a good thing.
Federighi now going over some of the other features like finder tags, tweaked notifications, fullscreen apps with multiple monitors and new apps like Apple Maps and iBooks.
Lots of little updates. Nothing major here, but all good things that power and casual users will appreciate.
And now we're getting a demo of this in action, basically the company's first chance to show us what's changed since this software was first shown off in June.
Federighi opts to go straight for new software with the iBooks app. He's going over how iBooks can have things like photos and videos that pop out of something like a text book.