He makes a joke about how the news today is a "shock revelation" to all of you. (there probably aren't going to be any surprises here today)
Federighi: Let's take a look at life in the world of Continuity. Tim Cook sent me a note about doubling down on secrecy at Apple.
One thing I've asked Yosemite beta testers and early users about is the new easy tethering from an iPhone, seems like a real potential productivity boost to me.
Federighi: There's Instant Hot Spot, you can take advantage of connection on phone wihtout taking it out of your bag. Can make and receive regular telephone calls using Mac as speaker phone
Federighi: The area we've really taken it over the top is something we call Continuity. It starts with Handoff. Where you can start on one device and pick up on another.
First mention of cult fave Apple TV, in regards to direct Airplay without a Wi-Fi network.
Federighi: Also allow devices to communicate in proximity. With the latest Macs and iOS devices, can AirDrop between them. And play on Apple TV without connecting to any Wi-Fi network.
Federighi: With Yosemite and iOS 8, all of our documents with iCloud Drive, photos, everything synced
Federighi: The way they work together is something we've been focused on for years now. At the center of that is iCloud
iCloud Drive is a step in the right direction -- people today use multiple devices, and often jump between them on the fly, and need to be able to access documents form anywhere, without worrying about versioning and sneaknetting copies.
Federighi: Those are just some of the wonderful end user features in Yosemite. What makes Yosemite and iOS 8 so special is the way they work together
Federighi: If you're having to work under extreme duress, even [works on] a Windows PC
Federighi: Also stores files from iOS devices. Can organize the info however you want.
Keynote always look great, if only because PowerPoint is such a painful throwback.
Federighi: Next there's iCloud Drive. With iCloud Drive, you can save any file in the cloud.
Federighi: Cool new text effects. (that also brought lots of claps)
Federighi: Then there's iWork. The most popular productivity suite across Macs. New design for Yosemite
Ok, here's my next question -- who still uses an offline mail app on a laptop or desktop? It feels like everyone is on some form of webmail, either personal or professional.
Federighi: iTunes has been updated as well.
Federighi: Messages has a new design for Yosemite as well. Easy location sharing, really convenient access
Federighi: Mail also has mail drop. Can send huge attachments, up to 5GB
Federighi: You can mark up your drawings, pictures, make changes in documents
Interesting play for pushing Safari as more power efficient for laptop battery life.
Organizing tabs in Safari from a "birds eye" view is helpful -- I know people who keep way too many tabs open at once.
To build customer loyalty and make sure users are accessing the most recent software, Apple last year made Mac OS X 10.9 Mavericks free for download. Yosemite also is free for users. Apple released a public beta version of its newest OS X software in late July.
Apple in July reported Mac unit sales rose 18 percent to 4.4 million in the quarter ended June 28. CEO Tim Cook said the Mac boosted Apple's overall financial results, and the company saw strong sales in some regions weak for other PC makers. The US, for instance, was a "very, very" strong market for the Mac in the quarter, he said.
Mac OS X 10.10 Yosemite is key to Apple's efforts to grow in the computing market. Apple now generates less than 15 percent of its total revenue from Macs, but the devices help the company build its ecosystem. And Apple at times has posted strong Mac sales in periods when the rest of the PC market has struggled.
The operating system has a new look, a refined toolbar, new notification-center features, and a dark mode. In addition, Yosemite will now synchronize with Apple's iOS mobile operating system through AirDrop file-sharing, iMessage messaging, and the ability to make and take phone calls.
Apple unveiled the latest version of its computer software, OS X 10.10 Yosemite, in June at its Worldwide Developers Conference in San Francisco.
The first in that new line was 2013’s OS X 10.9, aka Mavericks, which was named after the world-famous surfing competition held near Half Moon Bay, Calif. Mavericks featured improved battery life, many new applications, better power management, tabs in Finder, and the ability to add tags to file names so they're more searchable.