Schiller: There has never been a desktop display like this
Plus several desktops/laptops really built for 4K output.
The all-in-one device, with the brains hidden behind a sleek display, hadn't had a design change in two years.
(though don't know the name yet, officially)
As expected, Retina comes to iMac. Higher-res screens are slowing becoming common in the PC space. I have two 4K laptops back at the CNET Lab right now.
iMac with Retina, it appears
Up pops the MacBook Pro, which has Retina
First seeing an iPhone, now an iPad
Schiller: Today we're really happy for you to see the continued march of this Retina technology and the next step we're going to take with it
Both Air and Pro got minor, minor updates this year, so probably nothing new here.
Schiller: It's been really fun to watch the migration of the Retina Display.
Apple last year introduced its powerful Mac Pro, and it has continued to add Retina Displays to its various MacBooks. But there also have been some devices that haven't been updated in years.
Apple hasn't yet reported its most recent quarter, but research firm IDC last week said the company moved into the No. 5 ranking for global PC sales in the calendar third quarter. For the past several years, Apple has controlled a much smaller chunk of the market, but its sleek designs, such as the MacBook Air, have attracted customers.
Apple in July reported Mac unit sales rose 18 percent to 4.4 million in the quarter ended June 28. CEO Tim Cook said the Mac boosted Apple's overall financial results, and the company saw strong sales in some regions weak for other PC makers.
I'm guessing iMac is next. 27-inch with higher resolution? People keep asking me about touchscreen, I say no. (But it would be cool).
The company now generates less than 15 percent of its revenue from Macs, but the devices help flesh out its family of products -- which are increasingly designed to work together.
Apple’s Mac business might not be as big -- as or a sexy -- as its mobile business, but it remains an important focus for Apple.
Schiller: Last quarter, Mac grew 18% year over year why the rest of the industry didn't do as well. Our customers love their Macs
Schiller: As iPad continues to evolve and challenge what a computer can be, that challenges us to move those forward at the higher end. Let's talk about what's going on with the Mac. We have the best lineup we've ever had.
Mac time -- here's a good stuff (if you ask me).
Schiller: Can preorder tomorrow, Oct. 7. Will begin to ship by the end of next week
Last-gen versions get a price cut. As low as $249 for original Mini. Interesting parry against low-cost Amazon/Nexus tablets.
iPad Mini will start at $249 instead of $299. iPad Mini 2 is $299. iPad Mini 3 starts at $399. iPad Air starts at $399. iPAd Air 2 starts at $499
Is Mini being downplayed because the 6 Plus essentially eclipses it?
Like the new iPhones, Apple got rid of the 32GB model
That will start at $399 for 16GB, $499 for 64GB, $599 for 128GB
I bought a 16GB iPhone 6 Plus, and already down to about 5GB free.
Comes in silver, space gray and gold. Has Touch ID
Same 16/64/128 SSD split. That 16GB is feeling a bit dated.
iPad Mini 3 also announced today